A little direction for every step

ChatGPT advertising, step by step.

Start with the question in front of you. Follow a learning path, understand how the pieces connect and build a campaign you can make decisions about.

Three topics. One connected plan.

Where would you like to start?

Browse every guide
01

Understand the channel. Plan your start.

Work out how the advertising channel operates, whether a test suits your business and what must be ready before submission.

Access · Campaign structure · LaunchGet started with ChatGPT ads
02

Connect the need to the offer.

Move from a customer situation to useful hints, a clear advertisement and a landing page that follows through on the same promise.

Context hints · Ad examples · Landing pagesPlan your targeting and creative
03

Set limits. Measure what matters.

Work out what a customer can cost, prepare your measurement and decide what the first test actually gives you evidence to change.

Budget · UTMs and GA4 · ReviewPlan your budget and measurement
Understand the pieces

An explanation. A worked example.

AccountCampaignAd groupAd

How a campaign fits together

Account, campaign, ad group and ad. See where each decision belongs and how AthillyAds’ Brand book and offers fit into the process.

Explore the reference guide
SituationHintsAdDestination

From customer situation to complete ad idea

Three worked fictional examples for local services, ecommerce and B2B. Follow the connection between hints, copy, destination and the next step.

Explore the reference guide
Start with your business

A reading path for your work.

Running an online store?

Start with product information, then follow the same item all the way to purchase. Price, variant and delivery need to agree across the feed, ad and store.

  1. Prepare the product feed
  2. Review the product page
  3. Plan the measurement
Product data and catalog work30
Assortment, variants and offers20

Managing ads for clients?

Start with ownership and an approved client brief. Keep accounts separate, agree who approves the work and use the same review order for each submission.

  1. Agree the client workflow
  2. Structure the campaign
  3. Complete the final checks
Agency work and campaign operations20

These guides are for people who want to understand and use the channel. Platform facts link to original sources, examples are labeled and each guide shows its publication or revision date.

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Your next chapter

Try an idea with your own page.

The free generator gives you targeting ideas and ad drafts from a landing page. Something concrete to review with what you have learned.

No credit card needed · Ad spend is separate