Why we're building this

Every few years an ad channel opens where the mechanics are new, the auctions aren't crowded yet, and craft still beats budget. Search in the early 2000s. Social a decade later. We think advertising inside ChatGPT is the next one — and that the window where a small business can out-maneuver bigger spenders is open right now.

The problem is that everything about the channel is unfamiliar. Targeting runs on context hints instead of keywords. The auction clears at prices that make sensible people bid too low and conclude the channel is dead. Reviews take a day and fail on things nobody warns you about. The knowledge exists — scattered across API docs, beta forums and expensive mistakes — but a plumber in Malmö or a three-person agency in Denver shouldn't need to collect it the hard way.

So we built the layer we wished existed: software that reads your website, writes targeting a human can understand and veto, checks campaigns against what actually gets rejected, and then — this is the part we care most about — explains itself in plain language. Every ad group in AthillyAds carries a one-line reason it exists. Every recommendation says why. We call it a coach rather than a dashboard, and we mean it as a design constraint: if a feature can't explain itself in a sentence, it isn't done.

We're a small team based in Sweden, which shapes the product more than you'd guess: multi-currency pricing from day one, feeds and campaigns per market because the Nordics are four markets, and an early obsession with the European rollout of ChatGPT ads. We charge a flat monthly price instead of a percentage of spend, because a percentage of spend is an incentive to grow your budget rather than your results.

The free plan takes one campaign all the way to live — not a demo, a real campaign with a real first week of coaching. If the channel works for you, we'd like to be the reason it keeps working. If it doesn't, you found out for free, and that's a fair trade for us having gotten to prove how the product thinks.

Questions, skepticism, feature requests: hello@athillyads.com. We read everything.