Your next job is already describing itself to ChatGPT
Nobody with water coming through the ceiling types "plumber near me" into a box. They tell ChatGPT what's happening, in a sentence. That's the conversation your ad should sit under — and the one Google never sees.
Urgent talk, not keyword talk
Trades live on acute need: a leak, a dead fuse board, a boiler that died on a Sunday. Those people are already in ChatGPT asking what to do right now. A keyword campaign catches them later, if they search at all. A context hint catches the description itself.
- plumber
- plumber near me
- emergency electrician stockholm
- boiler repair
Short, generic, stripped of the situation. Weak on this channel.
- water coming through the ceiling
- burst pipe, need someone tonight
- fuse board tripped and won't reset
- what does an emergency call-out cost
The words they actually type while the bucket is filling.
From your domain to a live campaign
Paste the website. We read the services pages, write hints grouped by intent — urgent, comparing quotes, already knows your name — and build chat cards with a one-line reason on every group. Pre-flight checks the things OpenAI's review actually fails. First campaign is free, live in about 20 minutes.
- Hints written for call-outs, not for a media plan
- Pre-flight before a rejected ad costs you a week
- A coach that says what to do after launch, in sentences
Also built for
Get the trade into ChatGPT's answers
First campaign free, end to end. No card. We read the site and write the ads from it.