Build around the jobs you do
Hints written for call-outs, not for a media plan
ChatGPT ads for local services
Be there when someone needs a helping hand.
A leaking tap. A broken boiler. A job that needs a professional. Build ChatGPT ads around the services you offer and the local customers you can help.
First campaign free. No credit card needed.
Expertise that makes a difference A customer moment
“The kitchen tap keeps dripping. I would rather have someone fix it properly. What should I ask a plumber?”
Illustrative exampleCheck the details before review
Image, copy and landing-page checks before submission
See how your campaign is doing
Impressions, clicks and spend to support your campaign review
01 / From need to ad idea
The job starts with a question.
People describe what is happening at home before they know which service to ask for. See how those situations can become useful campaign ideas.
Ideas to explore
What the customer describes
“The kitchen tap keeps dripping. I would rather have someone fix it properly. What should I ask a plumber?”
A possible context hint
Finding a plumber for a dripping kitchen tap
The customer wants help with a specific repair. The ad points to that service and makes the enquiry a clear next step.
Your ChatGPT ad idea 
Sponsored
Sponsored What the customer describes
“We are planning a new bathroom and need to move the sink. How do we find the right plumber for the job?”
A possible context hint
Plumbing work for a planned bathroom renovation
A planned project needs a different conversation from a small repair. Give it its own message and a destination that explains the scope.
Your ChatGPT ad idea Sponsored
Sponsored What the customer describes
“I need a plumber for a few small jobs. What information should I send so I can compare quotes properly?”
A possible context hint
Comparing plumbing quotes for small household jobs
This person is weighing up options. A helpful enquiry page supports that decision without promising an unverified price or arrival time.
Your ChatGPT ad idea Sponsored
SponsoredFictional campaign examples. Ads are separate from ChatGPT’s answers. Actual appearance and placement may vary.
Urgent talk, not keyword talk
Trades live on acute need: a leak, a dead fuse board, a boiler that died on a Sunday. Those people are already in ChatGPT asking what to do right now. A keyword campaign catches them later, if they search at all. A context hint catches the description itself.
Keyword thinking
- plumber
- plumber near me
- emergency electrician stockholm
- boiler repair
Broad category terms, with little context about the customer.
Hint thinking
- water coming through the ceiling
- burst pipe, need someone tonight
- fuse board tripped and won't reset
- what does an emergency call-out cost
Illustrative wording for an urgent customer situation.
Real services. Real reasons to call.
Your business is the starting point.
02 / How it comes together
Your services become the starting point.
- 01
Start with the services on your site
Add your website and review the brand profile. Make sure the services, claims and areas you describe reflect the work your team can take on.
- 02
Separate the different reasons to call
Review suggested intent groups for repairs, planned projects and comparisons. Give each useful group an ad and a destination that explain the right service.
- 03
Check the campaign before submission
Review copy, images and landing pages with the preflight checks. Confirm your service boundaries in the campaign settings before you submit for platform review.
From your domain to a live campaign
Paste the website. We read the services pages, write hints grouped by intent (urgent, comparing quotes, already knows your name) and build chat cards with a one-line reason on every group. Pre-flight checks images, copy and landing pages before submission. Build the first campaign free; publishing requires an eligible account and platform approval.
Ad spend is separate. Publishing requires an eligible ad account and platform approval.
03 / A little more direction
All guidesBuild a more useful first enquiry.
01
Turn a customer need into targeting
Connect the situation someone describes with a service you offer, a specific message and the right destination.
Read the guide02Give enquiries a clear next step
Review your service page so a visitor can understand the job scope and find the information needed to contact you.
Read the guide03Review the whole campaign before launch
Work through the offer, creative, destination and account setup together before sending your campaign for review.
Read the guideYour next chapter starts here
Build ChatGPT ads for your local services
First campaign free, end to end. No card. We read the site and write the ads from it.
Build my campaign freeAd spend is separate. Publishing requires an eligible ad account and platform approval.