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Notes from a new channel

We build advertising software for ChatGPT all day, which means we collect the numbers, gotchas and small wins nobody's written down yet. This is where they end up.

The first week of a ChatGPT ad campaign: what to do, day by day

Days one to three: nothing. Day four: one honest read. Day seven: the verdict. A week-one playbook for new ChatGPT advertisers, and the panic-edits to avoid.

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ChatGPT ads for small businesses: an honest guide

What ChatGPT advertising is, who sees the ads, what it costs, how review works, and how a small business gets a first campaign live — without an agency retainer.

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What do ChatGPT ads cost in 2026? Real numbers

Suggested bids, actual clearing prices, minimum budgets and the silent failure mode of bidding low — the money side of ChatGPT advertising, without the hedging.

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ChatGPT Ads vs Google Ads: what actually transfers

A practical comparison for advertisers who know search: targeting, pricing, creative, measurement — what carries over from Google Ads and what will actively mislead you.

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What are context hints? ChatGPT Ads targeting, explained

Context hints are what ChatGPT Ads targets instead of keywords. What they are, how they differ, and how to write ones that deliver.

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Put your first ad inside ChatGPT

Free covers the whole journey once: brand profile, campaign, launch, and your first week of coaching. No card, no trial clock.